Why You Should Give Backlinks (and Outlinks)
Introduction
For years, many site owners have been told: "Never give backlinks. Outbound links drain your SEO authority."
But that's only half the story — and mostly outdated.
The truth? Relevant outbound links strengthen your content, build trust with readers, and even improve your SEO in indirect but powerful ways.
In this guide, we'll break down why giving backlinks (or "outlinks") doesn't hurt your site — and why it's actually a best practice.
Just like research papers cite sources, your content gains credibility when you reference authoritative websites.
Google expects pages to connect with the broader web, not exist in isolation. Linking to authoritative, relevant resources shows you've done your homework.
Bruce Clay puts it simply: without outbound links, "the web wouldn't work as it does today"
SEO myths often claim you lose "link juice" when you link out. But Google's John Mueller has clarified:
"Nobody at Google counts the links... write for your audience."
In other words: if a link adds value to your reader, it's a good link.
Your readers don't want isolated content — they want solutions. When you link to resources that deepen understanding, they:
As EveryWhereMarketer explains, “Providing outbound links to quality resources will generally be positive for your SEO — the key is to use them in the right way, so they add value for your visitor.”
Every outbound link is also a potential relationship starter. By linking to peers, partners, or authorities in your industry, you increase your chances of being noticed and linked back.
Here's where giving links becomes directly rewarding:
On Linkbazaar, every high-quality backlink you add earns you credits. You can then spend those credits to receive backlinks for your own site.
That means you're not just "giving away" — you're investing in a fair exchange system where both sides benefit.
Only link to relevant, trustworthy pages.
Make sure the link genuinely helps your reader.
Too many outbound links can confuse users — balance is key.
Don't force links for the sake of SEO.
As GrowResolve points out, external links signal credibility, give context, and even encourage backlinks
You may have noticed links throughout this article — to Google commentary, SEO experts, and trusted resources. That's intentional.
We're not just telling you that outbound links matter — we're showing you. Every link here was added because it improves your understanding, builds trust, and demonstrates how healthy linking works in practice.
That's the philosophy behind Linkbazaar:
Start Linking Smarter Today
Outbound links don't weaken your site — when used well, they strengthen your authority and help the whole web.
Join Linkbazaar to earn credits for the backlinks you already give, and grow your site with fair, contextual links.